A TEXAS-SIZED TAKE ON A BASS-FISHING CLASSIC.

Sometimes you don't need to reinvent bass fishing—you just need to give the fish a better version of what already works.

The Beef Stick delivers the familiar stick-bait profile with the weight, action, and versatility needed to stay tied on all day. Fish it weightless and let it shimmy on the fall, wacky rig it around docks and cover, Texas rig it through vegetation, or add weight when you need to reach deeper fish.

Whether you're hunting tournament bites or spending Saturday picking apart a farm pond, the Beef Stick is made to be one of those baits you always keep within reach.

Simple. Versatile. Beefy.

Best For: Texas Rig • Wacky Rig • Weightless • Carolina Rig • Shaky Head